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Rethinking Marketing and Customers: Lessons from Behavioral Economics

See on Scoop.itBounded Rationality and Beyond

The relatively new field of behavioral economics incorporates a range of disciplines, from cognitive science to marketing, in order to paint a more nuanced and whole portrait of human behavior in the marketplace. One of its key revelations has been that consumers are neither fully rational nor fully aware of what drives their own economic decision making. But turning the tightly controlled and sometimes narrow findings of academia into practicable solutions is not always easy. So how does behavioral economics work (or not work) under real-world conditions?

See on insights.som.yale.edu



Time is real? I think not

luglio: 2016
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