See on Scoop.it – Bounded Rationality and Beyond
Neuroscientists and psychologists are trying to better understand how people make financial decisions.
This is part of a Globe series that explores our growing dependence on credit — from the average household to massive institutions — and the looming risks for a nation addicted to cheap money. Join the conversation on Twitter with the hashtag #DebtBinge
#Neuroeconomics, an off-shoot of #behaviouraleconomics, emerged as a new field of study in the early 2000s’ when economists, neuroscientists and psychologists began collaborating to better understand how people make financial decisions. Their aim was to fill in some of the gaps in economic theory.